Contact
Zone Entertainment · 2018–2024

Learned the job.
Then rebuilt it.

A 12-brand, 14-location entertainment company based in metro Detroit. Helped develop the corporate structure that united the brands, then spent six years building and running the systems that kept it operating.

Zap Zone 6 BIG Best In Games Escape Room Zone Rocko's Bar & Grill High Speed Karting AZRA Chamber of Horrors Rage Room Sugar Sugar Bar BonaVenture Rollerama Zap Zone XL
11,500+ Hours Worked
12 Brands
14 Locations
6 Years
Corporate Operations & IT
Zone Entertainment Corporate Office · Farmington, MI
2023–2025 · ~4,000 hours

Started on the floor at Zap Zone Farmington in 2018 — hourly, in-store, running parties, handling guests, learning the operation from the inside. That foundation mattered. When the role grew into building and managing the systems that ran the company, there was already a clear understanding of how the floor actually worked, what staff needed, and where the gaps were. Systems built without that context tend to miss.

By 2023, the role had fully transitioned to the corporate office — supporting the structure that united the brands under Zone Entertainment and executing across every system the company ran: POS, intranet, reporting, marketing, and event sales.

Documented Responsibilities (Internal Corp Staff Doc, Oct 2024)
Intercard Reports Asana HubSpot Toast POS Gmail / Shared Drives Google Account Management File Sharing Bookly / Website User Accounts Authorize.net Setup Account / Online Setups Marketing — ZZ / BIG / ERZ / RR Google Ads Campaign Management
Seven Domains · 11,500+ Hours Total

Where the time went

Every item below is documented work — no padded résumé language, no approximations.

~1,500 hrs
Toast POS
Point-of-Sale Infrastructure · 14 Locations
Named Advanced Support contact on the internal Toast Zone Google Site — listed alongside primary and networking support leads.
  • Sole POS admin for Zone Entertainment — 14 locations, 3+ years. Every menu item, modifier, button, and pricing rule built from scratch and maintained ongoing
  • Built the Toast Zone Google Site — the full internal POS hub: Home, Updates, Gift Cards, Training Hub, Equipment, Buttons, Settings, and Help
  • Banking migration PNC → Huntington across all restaurant accounts
  • Hardware audit — master serial number spreadsheet per location across all active stores
  • Grubhub, DoorDash, Uber Eats menu sync across all 14 locations
  • Simultaneous pricing updates across all stores — holidays, Tuesday specials, BOGO, Black Friday
  • Gift card program with Electricard Solutions — negotiated pricing on 5,000–10,000 card orders
  • Staff training on POS operation across all locations
~1,000 hrs
Admin & Corporate Operations
Multi-location Back-Office
  • Corporate staff billing — shared time divided proportionally across locations using cell-level access-controlled spreadsheets
  • Centralized account information across 14 locations into consolidated spreadsheets with tiered access privileges
  • Huntington chargeback portal setup and ongoing management
  • Full Google Business Profile + Apple Business Connect management across all brands
  • Weekly automated executive reports: managers submitted via Google Forms → reconciled against live source data → compiled into presentation-ready reports for leadership meetings
  • Live ad-hoc executive reporting during sessions — sales & item performance, YoY inflow comparisons, Intercard revenue by location — generated in real time
  • Conducted interviews independently; collaborated on hiring decisions across multiple brands
  • Indeed employer branding — premium sponsored job listings with branding assets for multi-location hiring
  • Payroll coordination support; Asana project management across corporate teams
~500 hrs
Marketing
Paid, Email, Community
Active Meta Ads campaigns for Rocko's and Zone brands — still running in 2026.
  • Meta Ads — Pixel setup, Conversions API, Product Catalog, A/B testing; held admin access to Ad Account and Business Manager across campaigns
  • Spotify Ad Studio onboarding and campaign setup — sessions with Spotify sales rep to align on strategy and configure
  • Google Ads management for Rocko's Bar & Grill — direct consultation with Google's advertising team (2022)
  • Co-built the company Brand Kit using Google Sites and Sheets — organized into Advertising Guidance, Social Media Assets, Email Templates, Event Assets, and Presentation Templates; used across all 12 brands and 14 locations
  • EGG → Slicktext/Constant Contact contact list migration; DMARC/DKIM domain verification
  • Built and maintained an automated contact export pipeline unifying five guest-facing data sources into a single marketing-ready list: Bookly (WordPress birthday/event booking), Curator Live (in-store photo stands), EGG / Escape Games Global (digital waiver system with marketing consent), Eventbrite (ticketed events), and Toast POS (consented at checkout) — each capturing guests at a different touchpoint across the customer journey
  • Community and sponsorship events across metro Detroit — recurring presence at local events, fairs, and charitable activations on behalf of Zone brands
  • Google Marketing Platform configuration and ongoing management
~500 hrs
Web Development
WordPress · Google Stack · Integrations
  • Built zone-entertainment.com — pitched the unified corporate identity concept before the structure formally existed
  • Multi-brand WordPress network via WPMU DEV; BIG Sterling Heights and Ypsilanti location builds during store construction and launch
  • Event landing pages and Eventbrite embedded checkout widgets across 10+ sites — built and updated for every major event
  • HubSpot tracking; Cloudflare org transfer with domain migrations; Apple Branded Email DNS setup
  • Google Marketing Platform, Google Tag Manager, Google Analytics configuration
  • DoorDash Storefront integration — multiple onboarding sessions with DoorDash's technical implementation team
  • Zapier automation workflows connecting platforms across the stack
  • WordPress cache management; staff support documentation authored and maintained for all platforms
~800 hrs
Event Sales
Corporate Events · Fundraisers · Private Parties
$37,500+ in personal bookings and $63,000+ in total program revenue — 77 events in the first 6 months on Tripleseat.
  • First event coordinator at BIG Best In Games Ypsilanti — a new concept location built around a bar, larger group capacity, and corporate clientele
  • Started booking events before the location had fully operational attractions — sold the vision before the product was complete
  • Simultaneously onboarding and configuring Tripleseat CRM while actively closing bookings on it — built the pipeline and the process at the same time
  • Event mix: corporate team-building, field trips, birthday parties, fundraisers, bachelor parties, university and medical group outings
  • Notable clients: Ford Performance, Costco, Criteo, UMich Medical Residency, South Arbor Academy
  • Laid the sales infrastructure and processes that the full-time events program would follow after the location stabilized
  • Zap Zone in-store fundraiser and corporate event sales across 2018–2022 — separate volume on top of BIG
~7,000 hrs
In-Store Operations
Zap Zone Farmington · 2018–2022

The foundation. Before running the systems, the floor was home — parties, guests, registers, opening and closing. That firsthand experience shaped everything that came after.

  • Party host and floor staff — birthday parties, group events, walk-in guests across all attractions
  • Register operations, cash handling, end-of-day reconciliation
  • Opening and closing procedures across departments
  • Guest services, conflict resolution, and team coordination on the floor
  • In-store fundraiser and corporate event sales — coordinated with organizations, built packages, managed day-of execution
  • Cross-trained across arcade, laser tag, go-karts, mini bowling, and food service
~200 hrs
Restaurant & Kitchen Operations
Rocko's · BIG · BonaVenture
  • DoorDash, Uber Eats, Grubhub management per location: Rocko's Bar & Grill, BIG, BonaVenture
  • Sysco and Gordon Food Service ordering coordination
  • Online ordering system setup and override-hour management across all delivery platforms
  • Menu and pricing synchronization kept current across all delivery platforms
  • XtraChef integration support